Keynote: Imagine If We Made It Simple

Gui Ferreira argues that modern software development has become unnecessarily complex—driven by new tools, endless prep for unlikely scenarios, and a fear of missing out. We never set out to make our jobs harder, but habits and pride have pushed us into ever-greater complexity and exhaustion.

Rather than chasing the next shiny thing, he challenges us to choose simplicity: focus on what truly matters, subtract what doesn’t, and master the rest. This isn’t about magic fixes or secret frameworks, but a disciplined, creative, and sometimes tougher path—one decision at a time.

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