Talk summary: Rebuilding Elkjøp Nordic in Next.js
At NDC Copenhagen, Tomas Jansson unpacks how Elkjøp Nordic ditched their sluggish frontend for a shiny Next.js rewrite on Vercel, finally giving the largest Nordic electronics retailer the speed it desperately needed. He covers why Next.js was the obvious pick, how the new app router scales in a mega-project, and what it’s really like to host on Vercel.
Beyond the tech deep dive, Tomas spills tips on pitching and driving big architectural overhauls in a corporate giant—from crafting the perfect proposal to winning over stakeholders and surviving pushback. Perfect for devs plotting their own performance boost or major rewrite.
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