Tomas Jansson spills the tea on how Elkjøp Nordic fixed their sluggish Elkjøp/Elgiganten/Gigantti e-retail monster by ripping out the old frontend and rebuilding it in Next.js, all hosted on Vercel. A year in production, they’ve nailed performance, embraced the new app router in a huge codebase, and streamlined updates.
He also shares war stories on convincing execs to greenlight this rebuild, tips for selling big ideas inside a corporate behemoth, and what it’s really like to work with Next.js and Vercel at scale.
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