The New Realities of SaaS

Creating a SaaS today isn’t just about writing slick code—it’s a full-blown juggling act of operational constraints, legal hoops, and geopolitical quirks that can make or break your launch. Compliance, reliability, and cross-border regulations have to be baked in from day one, not tacked on at the end.

Luis Rubiera’s talk at NDC Copenhagen 2025 digs into what it really takes to scale a SaaS in 2025—and why ignoring these factors now can cost you big time.

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