Launch of Trumf Pay – Seamless payment and bonuses with your mobile

Trumf, Norway’s loyalty program with over 3 million members, just dropped Trumf Pay in September 2024—instantly giving 70% of Norwegian bank customers a one-tap solution to both identify themselves and pay. After teaming up with NorgesGruppen, AERA and BankAxept, they’ve finally built a solution that ticks all the boxes for banks and shoppers alike.

In this NDC Oslo talk, Bodil Ibrahim walks us through how they tackled tricky technical choices and crafted the user experience, showing how to turn a smooth mobile checkout dream into reality.

Watch on YouTube