Gui Ferreira’s NDC Porto 2025 keynote calls out how we’ve turned software into an exhausting maze of tools, trends, and endless future-proofing. Instead of piling on complexity, he challenges us to ask, “How simple can this be?”—not in a limited or dumbed-down way, but in a clear, focused design built to last.
No magic frameworks here, just a tough love recipe: focus on what truly matters, subtract what doesn’t, and master what remains. The next big shift won’t be a new AI or shiny toy, but how we choose to use them—starting with the very next decision you make.
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