Keynote: Imagine If We Made It Simple

At NDC Porto 2025, Gui Ferreira challenges our habit of piling on every new tool, imaginary problem and trend until software development becomes a slog. He points out that we’ve accidentally turned our jobs into rocket science—fueled by pride, FOMO and a fear of missing out.

Instead, he proposes a radical but practical shift: ask “How simple can this be?” Focus on what really matters, subtract what doesn’t, and master what remains. No magic frameworks here—just discipline, creativity and the courage to choose clarity over complexity.

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