Keynote: Imagine If We Made It Simple
Gui Ferreira challenges us to stop letting trendy tools, hypothetical future problems, and FOMO bloat our work. Instead of chasing complexity for its own sake, he invites us to ask, “How simple can this be?”—not as in easy, but as in clear, focused, and built to last.
This talk isn’t about magic frameworks or secret shortcuts. It’s about making disciplined choices: focus on what truly matters, subtract what doesn’t, and master what remains. The next big shift in software won’t come from AI or the next shiny tool, but from how deliberately we choose to use them.
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