TL;DR

AI coding agents have slashed development time so much that the real bottleneck is choosing what to build next—shifting delays from engineering to marketing approvals, legal, pricing, sales enablement and R&D.

Enter the “Awareness Layer”: a framework of outward-sensing scouts (CI/BI feeds, trend & sentiment trackers, regulatory watch), clean data pipelines, guarded experiments (feature flags, canaries, instant rollbacks) and policy-as-code. It turns live signals into prioritized hypotheses and lets every team iterate at ship speed, with patterns you can deploy today or pitch in the boardroom.

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