Disney Driven Development – Keynote by Melinda Seckington

Disney Driven Development shows how the same magic behind Disney’s parks—thoughtful storytelling, immersive design, and guest-centric experiences—can fuel tech teams to build better products and happier cultures. Melinda Seckington breaks down those park-proven principles into actionable tips for any developer squad.

From boosting internal developer morale and crafting standout events to building engaged, supportive communities, this talk blends Disney fandom with real-world tech know-how. Expect to walk away with ideas on sprinkling a little pixie dust—injecting wonder, purpose, and connection—into everything you do.

Watch on YouTube