Behavioral Software Engineering by Mario Fusco

Traditional economics paints us as perfectly rational actors, but decades of work by Kahneman and Tversky prove otherwise—and that “human” side of decision-making shows up just as much in coding as it does in markets. In this talk, Fusco dives into how biases like anchoring, availability, framing, bandwagon, pro-innovation and the classic not-invented-here syndrome sneak into our tooling, benchmarks, architecture choices and more.

We’ll unpack almost 50 years of behavioral-economics research through a software-engineering lens, seeing how mental shortcuts help us move fast but can also tank code quality. Expect real-world examples, a few “aha!” moments, and practical tips to spot and sidestep those brain traps in your next project.

Watch on YouTube