Behavioral Software Engineering by Mario Fusco dives into how the same cognitive quirks that debunk “Homo Economicus” in behavioral economics also trip us up when we code. Rather than cold, rational Engeens, we’re humans whose decisions are steered by heuristics and biases every day.
You’ll see how the anchoring effect and availability bias skew performance benchmarks, how pro-innovation and bandwagon biases make us chase the latest hype, how the not-invented-here syndrome sidelines proven tools, and how the framing effect changes our problem-solving strategies—all with real consequences for code quality.
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