Behavioral Software Engineering by Mario Fusco kicks off with Kahneman and Tversky’s game-changing insights, proving we’re not cold, calculating Homo Economicus but humans driven by biases. Think anchoring and availability bias skew your benchmarks, the bandwagon effect pushes you onto every hype train, and not-invented-here makes building homegrown tools almost irresistible.
Over 50 years of behavioral economics research, Fusco unpacks how heuristics like framing and pro-innovation bias sneak into code reviews, performance tests, and architecture choices—and shows you how spotting these mental shortcuts can boost your code quality and decision-making.
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